Business and Marketing Success Invention Or Imitation? Part 2 – Taking Action

Whether you’re creating seminars, webinars, e-courses, e-books, or any other type of informational product or event, creatively imitating someone else can be key to your success. Pioneers have arrows in their backs, but the creative imitators do not.

Wolf In Sheep’s Clothing

In Aesop’s wolf in sheep’s clothing fable, the moral of the story is to strike while the iron is hot. The wolf was eaten because the farmer thought he was a sheep, as the wolf was dressed in sheep’s clothing and didn’t pounce on the sheep when he could.

He waited because he wanted all the sheep, not just one. Because he waited and didn’t strike when the iron was hot when the farmer came late at night to get a meal for his family the farmer thought he was getting sheep, but he instead got wolf.

Strike when the iron’s hot

A good plan executed today is better than a perfect plan that’s too late. Speed is of the essence, accelerate it. Speed money is important. Everyone can make a million bucks it’s making a million bucks faster so you can save it and have it to spend that’s the difference; that’s what a millionaire is.

A good plan executed today is better than a perfect one that’s too late, so strike when the iron’s hot and creatively imitate. The reason it’s difficult to strike when the iron is hot if you’re creative is because you don’t know when the iron is hot.

Finding Your Competition

The easiest way to find out if you have competition is to go to Google and find out. If there’s anyone else who has what you have that’s great, that means there’s a market for it. You want to be a creative imitator.

If you go to ClickBank we can show you a great way to creatively imitate. This may change your life. If you go to ClickBank and click on the link that says buy products, what you’ll see are a list of categories.

You’ll see categories like:

  • Business to business
  • Health and fitness
  • Home and family
  • Computing and Internet
  • Money and employment
  • Marketing and ads
  • Fun and entertainment
  • Sports and recreation
  • Society and culture

Right there you can creatively imitate what ClickBank has learned, because those are major categories and there’s a reason for it. If you click on health and fitness it will give you the top 10 sellers in that category.

Best Sellers

The top 10 sellers today are:

  • Fat loss for idiots
  • Top secret fat loss
  • Truth about six pack abs
  • Turbulence training
  • Burn fat, feed the muscle
  • Twelve hour cure for a yeast infection

That’s certainly something different there’s no fat then there’s yeast infection. That tells you there may be a market for yeast infections and we’re not being funny. A twelve hour cure, why are there people buying that? Is it men, women or both?

  • The power of conversational hypnosis
  • Chopper tattoos
  • Tattoo me now
  • No nonsense muscle building

So if you click on any category at ClickBank you’ll see the top 10 websites.

How To Creatively Imitate

Look at the website that’s number one. Can you not creatively imitate that website? Of course you can. What if you go to number three, truth about six packs and you had a how-to course on how to get six pack abs.

We’ve gone to the page that’s number three in ClickBank and have read that website. It says, “Five facts you must understand if you’re ever going to lose your belly fat and get six pack abs”, and it gives us the five.

It says men click here and women click here at the very bottom. What a concept. They’re actually separating men from women. Is it possible that’s why they’re number three on ClickBank? Creatively imitate. You’ll go broke trying to find this out on your own and that’s just for health and fitness.

It could be for any category, so go to ClickBank and learn; creatively imitate.

Business and Market Overview on Vietnam

ECONOMY. In 1986, the Vietnamese government abandoned its Marxist economic policy and implemented “doi moi” (renovation) involving economic structural reforms. These reforms included modernising and liberalising the economy and developing more export driven industries. Vietnam joined the Association of Southeast Asian Nation (ASEAN) and became a signatory of the ASEAN Free Trade Agreement (AFTA). The US-Vietnam Bilateral Trade Agreement in 2001 has brought major changes to Vietnam’s economy and hopes to become a member of the WTO in 2006.

Vietnam’s GDP grew at an average of 7.3% annually in 2000-2004 and reached US$44.5 billion by 2004 and unemployment declined from 6.4% in 2000 to 5.6% in 2004. However, inflation steadily increased reaching 7.8% by 2004 and prompted Vietnam’s government to implement monetary and fiscal controls to manage inflationary pressures.

The manufacturing sector contributed towards 40.1% of Vietnam’s GDP in 2004 while the service sector contributed 38.2%. The agriculture sector contributed towards 38.7% of the country’s GDP in 1990 but declined to 21.8% by 2004. Major industries include processed foods, garments and shoes, mining (coal and steel) cement, fertilisers, glass, tyres, paper and petroleum. Major agriculture products include rice, coffee, rubber, cotton, tea, pepper, soybean, cashew nuts, peanuts, sugar cane, peanuts, bananas, poultry and seafood.

DEMOGRAPHY. Vietnamese (also known as Viet or Khin) is the major ethnic community accounting for nearly 86% of the country’s population and reside mainly in the eastern half of the country. Minorities include Chinese who live mainly in the urban areas, Khmer Crom (related to the Khmers of Cambodia), Tays and Montagnards who live in the mountainous regions of the country.
In a government census, about 80% of the population do not subscribe to any religion but among those who do, 9% are Buddhist and 7% are Christians. Other religions practiced include Islam, Cao Dai and Hoa Hao. The national language is Vietnamese and languages spoken among the minorities include Tay, Muong, Khmer and Chinese (mainly Cantonese and Mandarin). English is the preferred second language but generally understood and spoken among the educated elite

The majority of the Vietnamese population live in the rural areas but the proportion of the urban population is gradually increasing from 19.7% in 1990 to 26.0% in 2004. Vietnam’s largest city is Ho Chi Minh City (population 5.0 million) and Hanoi (population of 3.5 million) followed by Nai, Haiphong and Dac Lac.

Household income in Ho Chi Minh City is nearly three times the national average – the city accounts for nearly half of all the motorbikes in Vietnam. An estimated 20% of the population live below the poverty level and mainly from rural households. 10%-15% of the households are middle to high-income households while 65%-70% are lower-income households.

INFRASTRUCTURE. Vietnam’s telecommunication systems lag behind many neighbouring countries in the region and therefore government puts great emphasis on its modernisation. Digital exchanges now connected to Hanoi, Da Nang, and Ho Chi Minh City and main lines have increased while the use of mobile telephones is growing. The national road system stretches from the northern to southern tip of Vietnam. Northern and southern Vietnam are served by two international airports and two main sea ports serving international shipping.

INTERNATIONAL TRADE. Vietnam’s major trading partners are the US, Japan, China, Australia, Germany, Singapore, Taiwan, Thailand and South Korea. Major exports include oil, seafood, rice, coffee, cashew nuts, rubber, tea, garments and shoes. Major imports include machineries and equipments, petroleum products, fertilisers, steel products, cotton, grains, cement and motorcycles.

CONSUMER USAGE OF TECHNOLOGY. There were nearly 10.1 million telephones installed in Vietnam and nearly 5.0 million mobile phone subscribers in 2004. The government is putting considerable efforts to modernise and improve the country’s telecommunication system but still lags compared to Singapore, Thailand and Malaysia. Computer penetration is low; estimates vary from 2% to 4% of the population in 2004 and an estimated 5.8 million internet users. The penetration of television is only 20% and concentrated to homes in the cities and towns. Similarly, installation of refrigerators is concentrated in the cities where 60% of the homes have refrigerators.

RETAIL MARKET. Retail sales in Vietnam grew by 8%-12% annually from 2000 to 2004 brought about by increasing disposable income due to the country’s strong economic growth. Vietnamese consumers spend two-thirds of their income on retail purchases amounting to US$16.3 billion in 2004. Traditional wet markets and the “mom and pop” shops dominate the retail industry accounting for 95% of the total retail trade. Many of these retail shops measure no more than five square metres (54 square feet). Modern retail establishments are limited but gradually emerging in the country and generally locally owned businesses concentrated in Ho Chi Minh City and Hanoi.

FOOD CULTURE. Rice and noodles are the staple food of the Vietnamese but taste preference differs by region. Foods in central Vietnam are spicier while foods in northern and southern Vietnam are less spicy and tend to be saltier. The Vietnamese often dip their foods with chilli, garlic or fish sauce to add flavour. The French colonialists introduced European style bread and bakeries into the Vietnamese food culture. Western style fast food service establishments are beginning to emerge alongside the traditional snack bars, cake shops and mobile food carts.

Writing For Business and Marketing

Whatever it is you need to write for your trade or business, it deserves your complete attention for your business to prosper. Anyone who can hold a pen or can sit in front of a computer can write something to make his intentions known, but for the writing to take effect immediately and forcefully, a writer needs to take into account a few essential points.

Before you start to write, arranging your thoughts is an absolute necessity. You might like to take notes while you think. During this process, you will need to:

* Analyze your readers by thinking about these questions: What age group is the audience and what are their needs in relation to your business? Then, evaluate the readers’ viewpoints. What do they want to know? What do they need to know? Also imagine what details, if any, need to be included.

* Analyze your own credibility. Are you being ethical? Are you hurting your company by writing to others private information or technical knowledge that is not copyrighted yet? Are you hurting someone or some group by holding back information? Are you trying to exaggerate a point unnecessarily or omit some crucial data? Can you increase your credibility by providing proof that supports your proposal or the point you want to make.

* Even if you put forward a perfect proposal or a perfect report, what type of questions can you anticipate afterwards?

Then, make a list of the things you are going to write, and organize them in groups of similar ideas. This will be, roughly, the body of your text.

Before you start writing the initial draft, make sure you understand these basics:

* Decide what the main idea is and put that down first. Make sure your purpose in writing this proposal, ad, text, etc. is immediately clear to the readers.

* Readers remember the first sentences best and the ideas introduced the earliest. In other words, first come first served. Put the least important ideas at the end of the text.

* Start each paragraph with a strong sentence that introduces or summarizes what the paragraph will contain. Then, you can reinforce it with supporting sentences. One idea per paragraph is the way to go. Do not flood a paragraph with different ideas.

* Short sentences and short paragraphs make the text easier to read. A short sentence is twenty words or less. The shorter the sentence, the greater the comprehension; therefore, it helps to keep the introductory sentence of each paragraph short. Then, vary your sentence lengths to make the text interesting.

* The tone of the text is also important. Always be aware of the tone you are using, because tone shows your attitude. Stay away from negative tones like condescending, accusing, angry, etc.
* Use active voice. Active voice talks to the reader directly, and it makes the writing sound more sincere and less boring.

* Use transitional words like, moreover, consequently, in addition, etc., to link ideas together.

* Use headings and subheadings so the reader can find the content more easily.

* If what you are writing is a business letter or you are addressing a specific person but you are not sure of the title ( Mr. Dr. Mrs. or Ms. ), leave out the title and use the person’s first and last name; e. g., Dear John Doe.

* If you are using a template, do not use the words or phrases of the sample. You need to be original to make your point.

Things to avoid, because they will either be boring or they will be misunderstood:

* Jargon and curse words

* Words with double meanings

* Clich├ęs

When the situation allows, write in a friendly, conversational style. Write as if you are speaking to a specific person. Business writing does not need to be formal all the time.

Then, your method of writing should not be hasty. Write the first draft without correcting, so you do not lose any fresh ideas. Afterwards, go back and revise your text. When you revise, read what you have written aloud, and listen to find out if the writing flows well, or you may use a tape recorder and listen back.

The visual design of the text is important, too. The text should be centered on the page and each page should look balanced.

Effective writing is not only important for facilitating your business, but also, it shows the image of your company and the kind of person you are; therefore, it is necessary you take every caution with it.